Originally a small Dutch start-up founded in 1996 in Amsterdam, today it is a leading e-commerce company in the travel industry. Booking.com has over 17,000 employees for 198 offices in 70 countries around the world.
More than 1,550,000 overnight stay reservations are recorded on the platform every day: thanks to a secure, easy and fast system and to the "fair price promise" (reimbursement of the difference if on other platforms the same structure presents a lower price) gives everyone the opportunity to explore the world by eliminating every possible source of stress from the user experience through constant investments in UX technology and research.
All accommodations, partners and other providers can offer their products and services and users can make a quick and reliable reservation. Together with the provision of these services for all the subjects involved, Booking is committed to develop products that can improve the user experience, such as the Extranet for which Rocket Booking offers its advice. In addition to facilitating the practical management of the apartment, the panel can help you increasing visibility: with its optimization you can bring your organic reach to 100%, without having to continuously invest in sponsorships and paid advertising.
The Extranet panel, in addition to give you detailed information about your property performance, allows you to compare it with your competitors’ ones and measure it with the industry average; makes you manage rates, availability, reservations, offers, invoices and much more, easily and effectively but not just this. It also works to make high-level marketing, necessary within the platform itself.
If implemented correctly, the Extranet promotes your property to Booking.com customers and users increasing reservations as much as possible from the right guests, without increasing your workload. Thanks to the available tools and to a proper analysis by our experts you can aim to climb the ranking in very short time.
Recently Booking has announced the worldwide launch of two new (free and on-demand) extranet products for hoteliers/owners, based on market data. Since March 2018, even more statistics are offered thanks to the new functions of the Analytics panel of Booking.com and his Opportunity Area. But it is essential to know how to interpret and to take advantage of this data in the correct way with a real knowledge of the dashboard as well as know how to seize the gaps in the comparison with the data of the sector, in order to intervene where necessary.